Do I Need to Hire a Trademark Attorney?

If you run a small business and you’re considering protecting your brand name, you may be wondering, "Is it necessary to hire a trademark attorney?"

No, of course not. You can go to the USPTO.gov website and submit an application for trademark registration without hiring anyone. Or, along the same lines, you can use one of those auto-filing services that provide no guidance, despite the fee.

Relying on an attorney for your branding needs can save a lot of heartache. He or she can assist with pre-filing research to ensure your trademark doesn’t infringe on the rights of others and will register. And if there are any objections during the registration process, an experienced attorney knows which legal arguments are likely to be successful. In the long run, having an attorney assist with your trademark registration can save you from spending unnecessary fees at the trademark office.

Contact Laura if you have any questions.